How HR Merchandise Can Revamp Your Hiring

Discover how to use merchandise to create memorable experiences and building stronger connections with candidates.

By Bhushan Lele

Remember the last time you got a company-branded item that made you smile?

That's exactly the power we're talking about. In today's tough talent market, HR teams see that branded merchandise isn't just about free giveaways. It's about creating lasting connections.

A 2024 study by Quality Logo Products found something fascinating. It found that 73% of employees feel a stronger bond with companies that give them branded items at work.

Making First Impressions That Last

Picture this: a candidate walks into a job fair, overwhelmed by dozens of company booths.

What makes them remember yours?

DSMN8's research reveals that 88% of job seekers care most about company culture when choosing their next role. Your LinkedIn profile matters. But, a well-crafted piece of your company's culture is special. It would be in their hands.

Take Google, for example.

They've mastered the art of memorable recruiting. They used to give out random pens with their logo. Now, they give candidates carefully selected notebooks, stylish clothing, and sleek water bottles.

Each item tells part of Google's story and shows candidates they matter.

Turning New Hires into Brand Champions

Remember your first day at a new job?

Digital Ocean, a cloud infrastructure provider, sure knows how to make it memorable. New hires don't just get the usual welcome pack.

They receive cosy branded slippers, and premium metal water bottles, and find cheerful balloons at their desks. It's these thoughtful touches that transform a regular Monday into an unforgettable first day.

The best welcome kits do more than fill a desk drawer.

They might include:

Personalised tech accessories that match company devices
Ergonomic desk items that show you care about wellbeing
Team-specific gear that helps new hires feel like part of the crew
Cultural items that bring your company's personality to life

Creating Moments That Matter Throughout the Hiring Journey

Smart companies like Calendly are reimagining every step of the candidate experience. They send pre-interview care packages to help candidates prepare and feel confident.

Interviews may include: professional portfolios for notes, or branded water bottles for comfort.

Good merch can keep doors open for future opportunities. Even if a candidate doesn't join your team. It's about building relationships, not just filling positions.

Measuring What Works

How do you know if your merchandise strategy is paying off?

While you can't put a price tag on every smile, you can track:

How many candidates accept your offers compared to before
How quickly you're filling positions
How many new hires refer their friends
How long do new employees stay with you
What people are saying about your company on social media

Making Your Merchandise Strategy Work Harder

The secret to successful HR merchandise isn't about spending more.

It's about spending smarter. Choose items that reflect your company's values. If you're a tech company, go for innovative gadgets. If sustainability is your thing, pick eco-friendly items that show you mean business.

Think of your merchandise strategy as a series of golden opportunities to connect. Every branded item should tell your company's story and make people feel special. When done right, these simple items become tools. They can build stronger teams and a more attractive employer brand.

In HR merchandise, it's not just about what you give. It's about the lasting impression you create. By carefully choosing each item and timing its delivery, you're not just giving out freebies. You're creating experiences that turn candidates into advocates. And, new hires into long-term team members.

Author Bio

Bhushan Lele is the founder and owner of Custom Logo Cases. He specialises in custom merchandising solutions and helps businesses enhance their brand identity through personalised corporate products.